Before we jumped in, we underwent a thorough research phase where we ran various usermapping exercises with the internal CanTeen teams to identify their core users, the goals they.want to achieve, and the tasks needed to achieve them.These exercises ran in parallel with a series of focus groups comprising of parents who havebeen affected by cancer.
After consolidating the data from the focus groups and internal client exercises, it was clear thatthere was a need to design a platform that easily allowed parents affected by cancer to connectwith others in the same situation as theirs.
Initial ideation and prototyping
We used these findings to design a solution that was validated directly by the parents whowould be using this platform.This ensured the platform was designed to meet parents where they were at, while providingnatural and easy opportunities for them to connect with others in the same situation as them -ultimately gaining them the valuable support and community they asked for.
Helping parents quickly and easily build a support network with others who were going throughthe same cancer journey was imperitive.We introduced a ‘People like Me’ area where users could quickly find others to connect with andthen reach out through direct messages.
Engaging & helpful discussions, blogs & resources
Encouraging parents to explore and contribute to the active discussion threads and getinvaluable advice and support from others in a similar situation to theirs was also a key goalfor the platform.Parents could also read the inspiring words of other parents who are sharing their family’scancer journey.
We completely optimised the mobile experience so parents could easily engage and receivesupport wherever they found themselves.
A new experience for young people
After the successful build and national launch of CanTeen Connect for Parents, we regroupedwith CanTeen and planned our scaling of the new platform to roll-out CanTeen Connectfor young people.
Crafting a new visual aesthetic
As well as introducing new features and functionality, we wanted to add an elementof playfulness to the platform design that would connect with the younger audience.We engaged Illustrator Niki Fisher to create a series of illustrations that were used toguide users through the onboarding process.
Refined palette and user interface
This new visual direction for CanTeen Connect, while originally targeted for a younger audience,ironically, gave the product a new sense of maturity.
CanTeen run a number of events for young people throughout the year, so surfacing and promoting these events formed a new requirement for this iteration.Along with providing the expected event-specific details, a business requirement was to get users to register their interest through the platform.
Extra support for those who need it
An important aspect of the design phase was to design the means of ensuring counsellorscould easily and effectively counsel people online.Naturally, a chat service was identified as the appropriate solution.
Our greatest satisfaction across this whole project was found in hearing from users directlyhow CanTeen Connect has impacted them.Nice when we get to create something that truly transforms lives!